Monday, September 17, 2007

He'll always remember his first.

This afternoon, the staff at UR Chicago had the fortune of being the first people ever in Chicago to sample the ultra-premium scotch whiskey Johnnie Walker Blue Label King George V Edition. With only 7,300 bottles available in the entire United States with a price tag of $600 each, this definitely is not your standard Friday night shot of Jameson.

With sweet caramel notes on the nose and a rich, smoky taste of dried fruit that lingers and gradually folds into layers that open up in your mouth, throat and down your esophagus, King George is definitely meant for sitting around drinking with friends over the course of an evening – and not for diluting in coke or soda. In fact, it's best either neat or with a little water or an ice cube or two. This is a sophisticated blend, with select whiskey being distilled from Johnnie Walker's more than seven million casks from throughout Scotland In other words, drinking the King George V Edition is like imbibing liquid Scottish gold (or sucking on the teet of the British Monarchy).

According to Jonathan Driver, Johnnie Walker's International Master of Whiskey (how's that for a title?), only the world's rarest and most valuable whiskeys have been used in the production of King George V Edition.

Regardless of the pomp and circumstance around this whiskey, four out of four of us here at UR HQ gave King George two raging thumbs up. Even our editor in chief, who admittedly does not partake in the drinking of scotch, went for seconds.

The blend is launching throughout the US this month and will be available at retail in most major markets, including New York, LA and, of course, Chicago. It's a great gift idea – unless of course you need the $600 to pay your rent or eat. Otherwise, make your dad a happy man this year!



4 comments:

Anonymous said...

Ari, did you write this? You're quite the epicurean.

Anonymous said...

i wish i lived the sort of life that enabled me to be able to drop $600 on a fancy pants bottle of booze.


or at least be important enough to have someone come give it to me!

Rob McGee said...

damn, i'm coming in everyday from now
on.

Anonymous said...

I've haven't been to the office yet, but, uh, damn, wish I was there that day.