It's official: Mac owners are smug bastards

In a recent life imitates art-type discovery, surveyed Apple owners are just as enlightened, elitist and smarmy as their Mac spokesman is. Beth Snyder Bulik from AdAgre writes:

"Research from Internet ad network Mindset Media confirms the ad's personification of Mac users as superior and self-satisfied. Its recent Mac user 'mind-set profile' -- a psychographic ranking system that scores respondents on 20 different elements of personality -- found them to be more assured of their superiority, less modest and more open than the general population."

I’d like to note that it seems the survey takers prettymuch voted themselves as superior. Unfortunately, research didn’t show that non-Mac owners are as hilarious and endearing as John “P.C.” Hodgman.

"The one area where PC users did stand out as statistically different was in creativity -- low creativity, that is. Mindset Media found they tend to be realists who are emotionally steady and work well with what they're given."

So there you have it. Content, emotionally steady realists = not creative. Thankfully, research did not show that Mac users were more prone to dress like a Friends extra like Justin Long’s Mac character seems to. Ah well, we’ll all laugh about this 10 years from now. -Brian Howe Battle